For Corrina
Operating questions — running WS1 day-to-day. What ladders to what. Who you talk to. When you escalate.
Q01 Who do I report to, and how often?
You report to Carla, fortnightly, via the PMO sprint-review forum. Carla rolls the workstream KPIs up to Mathew. You do not report directly to Mathew.
Reporting flow: WS1 (you) → PMO control system (Carla / CoSai) → Founder (Mathew). The fortnightly sprint review (Vol 4 Ch 12) is the formal cadence. The monthly Steering Committee is where strategic decisions and budget reallocation happen, and you attend that with Carla and Mathew.
One reporting line keeps the signal clean. You don't get pulled into ad-hoc founder requests — those route through Carla, who arbitrates them against the rest of the PMO load. If something is urgent, you flag it to Carla; she decides whether it interrupts Mathew's week.
Q02 What is the primary lead measure I'm being held to?
Affiliates with first paid commission attributable to earned media. Every other measure on the dashboard ladders to that one.
Vol 5 Ch 12 names it as the goal-congruence anchor for the workstream. The dashboard surfaces it at the top, with the four-tier KPI hierarchy underneath showing how Tier-4 craft work flows up into Tier-1 outcome. The full attribution funnel — placement → click → press-kit view → sign-up → first commission — is wired to the dashboard.
When you have to choose between two pieces of work, choose the one that moves first-paid-commission attributable affiliates. Vanity coverage that doesn't move that measure is not the win it looks like.
Q03 What can I clear myself, and what needs Legal sign-off?
You can reuse any claim already in the cleared-claims register verbatim. New financial claims, new compliance copy, and anything touching regulated phrases need the 2-step approval (24h YDT review · 48h Legal sign-off).
The cleared-claims register on /approve lists what's reusable — four claims to start, growing over time. The forbidden-phrases register tells you what never ships. Anything outside both lists routes through the PMO Jira board: YDT review first, then Carla (acting WS4) plus external counsel where the claim is financial-product-adjacent.
The point of the register is pace. You shouldn't be re-clearing the same claim every week. If you find yourself wanting to repeat a claim that isn't in the register, ask for it to be added — that's a one-time cost.
Q04 How do I escalate something that's blocking the workstream?
Flag it to Carla in the next fortnightly sprint review, or earlier via the PMO Jira board if it's time-critical. If Carla can't unblock it inside a week, it goes to the next monthly Steering Committee.
The four governance forums (Vol 4 Ch 12) are designed as the unblock cadence — Sprint review fortnightly, Steering monthly, QBR quarterly, Founder 1:1 weekly. Most workstream blocks resolve at sprint review. Cross-workstream blocks (e.g. waiting on WS2 commission engine for tracking pixels) go to Steering.
You don't sit on blockers and you don't go around Carla. The PMO exists so you can keep delivering while it arbitrates. Surfacing a blocker early is a feature, not a complaint.
Q05 What's my budget authority? When do I need to consult someone?
Media spend reallocations under $25k are within your discretion as WS1 lead. Above $25k requires Mathew as Accountable, with Carla consulted — see /approve RACI row 2.
Vol 4 Ch 13 sets the cross-workstream RACI. Below $25k, you (R) and Mathew (A) sign-off via the PMO Jira board with notification only to Carla and other WS leads. Above $25k triggers the formal "Media spend reallocation > $25k" RACI — Mathew Accountable, Carla Consulted, all WS leads Informed.
Pace inside the threshold; deliberation above it. The threshold exists so you can move on tactical buys without a meeting, while big-bet reallocations still get the cross-workstream view.
Q06 When does the calendar lock to absolute dates?
The M1–M12 calendar locks the moment the raise closes. M1 is the date the funding lands. Until then, the calendar renders relative.
Vol 4 Ch 7 anchors the 12-month delivery to the raise-close date. /plan currently renders M1 → M12 as relative milestones. When Mathew confirms the close date, the M1 anchor is set as a config value and every phase / channel ramp / outlet pitch window locks to absolute dates.
Don't make commitments to outlets on absolute dates before the anchor locks. Once it locks, the Phase 2 AFR anchor window (M3–M5) becomes a fixed calendar block and you can pitch with confidence.
Q07 Where do I find the brand pack, hero images and approved logos?
/pr-media-marketing/library — 14 brand files, the press-kit spec from Vol 5 Ch 10, and 4 editorial press briefs. All deep-linked back to canonical chapters.
The library page lists every asset, its file path under /static/brand/, and its status (ready / in-build / pending). Vol 4 + Vol 5 chapter deep-links sit alongside so you can verify a brief against its source any time.
You never have to dig for an asset. The library is the single surface. If something isn't there yet, it's tagged in-build or pending with the owner.
Q08 What is "celestial-metaphor framing" and why is it on the policy list?
It's the euphemism we use so this workspace doesn't print the retired vocabulary in meta-references. The source documents use the literal phrase; the workspace translates it to "primary lead measure" and "goal-congruence anchor."
Mathew asked us not to use the retired phrase anywhere in the operating surface — including in references to its own retirement. So when we have to point at the policy itself, we say "celestial-metaphor framing." It's a portable trick: it preserves the meaning of the policy without invoking the trigger string.
If a YDT writer pastes the retired phrase from the source PDFs, it'll get caught at YDT review. Pre-empt it by training new writers on "primary lead measure" as the canonical replacement.
For Journalists
Pitch-context questions Corrina pre-answers when an outlet emails. Pre-cleared lines + the deeper "why this story" framing.
Q01 What is Flip 360, in one paragraph?
Flip 360 is a referral economy for Australian professionals. Members earn passive commission on real customer transactions referred through the network — no recruitment commission, no joining fee, no downline.
The boilerplate Corrina sends with every press kit. Cleared by external counsel and Carla — reusable verbatim. Anchored in Vol 1's product architecture (which the architecture brief in the press kit covers in two pages for desk editors).
If you want the long version, see the Vol 1 + Vol 2 architecture briefs in the press kit. The category we sit in is "referral economy" — deliberately not MLM, not crypto, not course-selling.
Q02 Is this an MLM?
No. There is no recruitment commission, no joining fee, no downline structure, and no token. Affiliates earn exclusively on real customer transactions.
This is one of the three pre-briefed crisis lines (Vol 5 Ch 11) — pre-cleared, rehearsed, used verbatim. Flip 360 was deliberately engineered to fail every MLM diagnostic — that was a design constraint, not an afterthought. The commission ledger is cryptographically auditable.
The answer doesn't change with framing. If you write us as MLM-adjacent, we will respond on the record at flip360.com.au/press within four hours. We don't fight in the comments; we respond once, in our own voice, on our own land.
Q03 Who is Mathew Punter — and why is he qualified to build this?
Mathew is a former practising mortgage broker and the founder of Flip 360. He's lived the broker → referrer → recipient chain that the platform formalises, which is why his story tracks.
The press kit ships a 250-word and 500-word founder bio. The 500-word version covers his prior practice, his observation of the unfair referral economics inside it, and the architectural choices that flow from that diagnosis. Three approved headshots accompany it.
If you're profiling Mathew, the founder-direct video and the TEDx talk (Phase 4) are where the personal-story material is richest. The architectural answers are in Vol 1 and Vol 2.
Q04 How is Flip 360 regulated?
Structured to comply with ASIC, NCCP and the Australian Privacy Principles. We hold our own legal opinion, and our commission ledger is cryptographically auditable.
Pre-briefed crisis line three (Vol 5 Ch 11). Vertical-specific disclosures apply where the referral chain touches a regulated profession — NCCP for broker, AFSL for adviser, ACL for property. The compliance posture is published at flip360.com.au/compliance.
We welcome any regulator to review the architecture. We've made the audit trail the foundation, not a layer we add later — that's a deliberate structural defence against the entire class of past failures in adjacent categories.
Q05 Why is this story timely?
Cost of living has reframed every Australian household's relationship with income. The category readers want covered is "second income that doesn't steal time from your family" — and the existing answers (side hustle, gig economy) are exhausted as a narrative.
The brand-argument editorial brief (Vol 5 referenced in the library) lays out the systemic frame: a side hustle is a second job that ends when you stop showing up; Flip 360 is the opposite — commission that compounds while you sleep, on real transactions you'd already refer informally. The "walking-toward-family" hero image carries the same argument visually.
If you're writing the cost-of-living angle, our story arc is the one piece of good news that doesn't require the reader to do something they don't already do. That's editorially rare.
Q06 Can I see your unit economics?
Yes — the technical architecture brief and one of the six affiliate case studies will cover the unit model. Higher-resolution numbers are released under embargo with serious financial-press outlets.
Vol 5 Ch 10 press kit includes six affiliate case studies — real Australians, real numbers, willing to be contacted. One per vertical. The Vol 2-derived architecture brief covers the platform-level economics. AFR / Capital Brief / In The Black can request the embargoed long-form deck through Corrina.
If you need numbers you can model from, ask. We'd rather you ran the model than guessed.
Q07 Who do I contact to arrange an interview?
Corrina McGowan, Workstream Lead for PR · Media · Marketing. She runs Mathew's media calendar with Carla.
Pitches are received via the press contact on flip360.com.au/press. Corrina triages with a 48h response SLA and books interviews around the Phase calendar — Phase 2 AFR window is the most contested, Phase 3 long-form podcast block is the most flexible. TEDx is locked to Phase 4.
If you're chasing the same window as another outlet, exclusivity windows are available for Tier-1 placements. Talk to Corrina early.
For Mathew
Founder-readiness from Mathew's angle — what he's asked to do, when, how prepared the workstream makes him.
Q01 What am I being asked to do, and when?
Four things: the AFR profile interview (Phase 2, M3–M5), the long-form podcast block (Phase 3, M6–M9), the TEDx talk (Phase 4, M10–M12), and ad-hoc founder-direct video for crisis-comms if needed.
Vol 4 Ch 7 + Vol 5 Ch 7's 4-phase calendar maps every founder-facing deliverable to a phase, owner, and SLA. Corrina and the YDT team handle drafting, outreach, pre-briefing and logistics; you do the on-the-record work. The 12-month delivery calendar locks to absolute dates the moment the raise closes.
You should never be the bottleneck on a piece of coverage. If you are, that's a workstream failure — flag it to Carla in the weekly 1:1 and we re-baseline. Your time is the constrained resource the whole campaign is engineered around.
Q02 What's already cleared for me to say?
The cleared-claims register on /approve. Four claims to start, growing weekly. You can use any of them verbatim in any interview, podcast or video without checking.
The register includes the structural-defence anchor lines: "no recruitment commission, no joining fee, no downline, no token" — "affiliates earn exclusively on real customer transactions" — and the standard own-circumstances / past-performance disclaimer wording. Each entry shows when it was cleared, by whom, and the basis.
If you find yourself in an interview wanting to use a phrase that isn't in the register, default to the pre-briefed crisis line for that topic. After the interview, ask Corrina to add the new phrase to the register so the next interview is faster.
Q03 What happens if a hostile piece lands?
Two-step protocol. Within four hours, Corrina publishes a calm on-the-record response at flip360.com.au/press. Within 24 hours, you record a short founder-direct video — no podium, no spin — and post it on owned channels.
Vol 5 Ch 11 protocol. Corrina's response is anchored to cleared crisis lines; she doesn't improvise. Your video is short (under two minutes), shot wherever you are, no production. We do not respond in the comments. We respond once, in our own voice, on our own land.
You don't have to write the response. You just have to be available within 24 hours to record. The discipline is rehearsed — the protocol exists so neither of you is drafting under pressure.
Q04 Who's coaching me for TEDx?
Path A — a specialist speaker coach engaged for Phase 4 (M10–M12). Corrina sources and runs the engagement. You sign off the coach.
Vol 5 Ch 13 RACI: TEDx application & coaching — R: Corrina, A: you, C: speaker coach, I: Steering Committee. The application goes in early Phase 3 so a successful pick lands you a Phase 4 talk window. The script is drafted from the brand-argument editorial brief.
You see the script three times — first draft, rehearsal cut, dress rehearsal — and sign each. No surprises on the day. The talk is the closing piece of the Year 1 campaign, not a one-off.
Q05 What does Carla see on my behalf that I don't?
The PMO heartbeat — all six workstreams' weekly status, KPIs, RAID log, budget burn. You see the rolled-up version in the weekly 1:1 and the monthly Steering Committee.
Vol 4 Ch 12 governance cadence. The weekly Founder 1:1 (you + Carla) is where the heartbeat surfaces, escalations land, and early signals get acted on. The PMO control system runs continuously; you see the signal, not the noise.
If something material is happening across any workstream — including WS1 — Carla will surface it in the 1:1 before you have to ask. You should never be surprised in a Steering Committee. If you are, that's a PMO failure, not yours.
Q06 Can I jump in directly with Corrina if I see something?
Yes — but the PMO Jira board is the surface, not text or Slack. Loop Carla in on anything that materially changes scope, budget or schedule.
Vol 4 Ch 13 RACI for Hero film master cut changes — you're Accountable, Corrina's team is Responsible, Carla and all WS leads are Consulted. The Jira board is the audit trail. Text and Slack are fine for tone-and-feel; the board is the system of record for decisions.
The board is what protects the workstream from informal-channel drift. If a change is in the board, Carla can roll it up to other workstreams who need to know. If it's only in your texts, no one else can see it.
Q07 When can I expect to see the first paid commission attributable to earned media?
Phase 2 latest — once the AFR anchor lands and the press-kit URL starts converting. Phase 1 is foundation; first-paid-commission attributable affiliates is the goal-congruence anchor for the workstream.
Dashboard surfaces the attribution funnel in real time: placement → click → press-kit view → affiliate sign-up → first paid commission. Each placement gets a unique trackable URL (e.g. flip360.com.au/afr) so the chain is auditable end-to-end.
If Phase 2 closes without first-paid-commission attribution, that's a Steering Committee item and we re-baseline. The whole campaign is engineered around this measure, not coverage volume.
For Compliance
Disclosure questions WS4 / Legal will be asked — by external counsel, by ASIC if they ever phone, by a smart journalist.
Q01 Who carries Legal sign-off authority until WS4 is staffed?
Carla, under a temporary delegation from Mathew, with external legal counsel on call for financial-product-adjacent claims.
Documented on /approve in the active-delegation callout and in Vol 4 Ch 11. Every "WS4 / Legal" row in the RACI reads "Carla (acting)" until the workstream is staffed. External counsel engagement is on a per-matter basis through Carla.
If you're external counsel being asked to review a claim, your point of contact is Carla, not Mathew. If you're an incoming WS4 lead, the delegation lifts on your start date.
Q02 What are the six hard prohibitions, and what is the basis?
Guaranteed income, risk-free / passive / no-work without qualifier, specific income projections without disclaimer, MLM-adjacent language, personal-financial-advice phrasing, and mortgage / loan / credit claims without NCCP clearance.
Vol 4 Ch 11. Each is mapped to its regulator on /approve: ASIC + ACCC s.18 ACL, AANA Code of Ethics, AFSL framework, NCCP Act + ASIC RG 209. The forbidden-phrases register is the single source of truth.
Any asset containing any of the six fails YDT review before the 24h / 48h SLA clock starts. The register is updated when a regulator publishes new guidance or external counsel flags an emerging risk.
Q03 What are the four mandatory inclusions, and where do they appear?
ABN/ACN on landing + footer; audit-ledger disclaimer on any commission-mentioning page; own-circumstances disclaimer on any income-mentioning page; vertical-specific regulator disclosures on vertical-specific landing pages.
Vol 4 Ch 11. Each is mapped to its surface in /approve's mandatory-inclusions grid. Vertical-specific examples: broker pages cite NCCP, adviser pages cite AFSL, property pages cite ACL.
Their absence is grounds for an asset to be pulled. YDT review checks for them mechanically; Legal review confirms the wording is the cleared variant.
Q04 What's the SLA on Legal sign-off, and what happens if it slips?
48h SLA. If it slips, the asset surfaces at the next sprint review and the Steering Committee owns the unblock.
The PMO Jira board timestamps every approval request. SLAs are tracked on the dashboard as a workstream-health metric (not just an individual-asset metric). Persistent SLA slippage triggers a re-staffing conversation at Steering.
The 48h ceiling is what gives the workstream pace. If Carla is structurally over-loaded — i.e. the SLA slips for systemic, not asset-specific, reasons — that's a signal to accelerate WS4 hiring, which is a Steering Committee call.
Q05 Is the cleared-claims register auditable?
Yes — every entry shows the claim verbatim, who cleared it, when, and the basis. The register is the audit trail.
Each entry on /approve carries: clearer name (e.g. "External counsel + Carla"), cleared-on timestamp (relative until M1 locks, absolute thereafter), and basis (the document or diagnostic the clearance was checked against). The register is append-only — claims are deprecated, not deleted, and deprecations carry their own audit row.
If a regulator asks "on what basis did you publish this claim," you point at the register row. If a claim is later challenged, the audit trail shows exactly who signed it off and against what reference.
Q06 How are the three crisis lines pre-cleared?
Reviewed by external counsel against ASIC's MLM diagnostic, the NCCP framework and the Australian Privacy Principles. Cleared verbatim — Corrina uses them word-for-word, not paraphrased.
Vol 5 Ch 11. The lines anchor the structural defence: no recruitment commission · no joining fee · no downline · no token · affiliates earn on real customer transactions only · ledger is cryptographically auditable · proactive compliance posture published at flip360.com.au/compliance.
The crisis protocol is rehearsed precisely so no one improvises under pressure. If a fourth crisis line is ever needed, it goes through the same 2-step approval before it's added to the register.
Q07 What's the disclosure posture on personal financial advice?
The platform is general information only. Every income-mentioning page carries "Flip 360 does not provide personal financial advice. Consider your own circumstances."
Cleared by Carla as a verbatim disclaimer. Must appear within the same field of view as any income reference — not buried in a footer, not on a separate page. AFSL-adjacent phrasing ("we recommend," "best for you") is in the forbidden-phrases register.
This is the structural defence against AFSL territory. As long as the disclaimer is co-located with income references and AFSL-adjacent phrasing is absent, the platform sits outside personal-advice regulation.
Q08 How does the workstream interact with WS2 (Commission Engine) on disclosure?
WS2 owns commission-rate changes; WS1 owns how those changes are communicated. The RACI on /approve shows Carla as Accountable for rate changes, with WS1 and WS6 Consulted before customer-facing copy ships.
Vol 4 Ch 13 RACI row "Commission rate changes" — R: WS2 / Carla, A: Mathew, C: WS1 + WS6, I: All. Any customer-facing copy that mentions commission economics requires the rate to be confirmed by WS2 first and the disclaimer wording cleared by WS4 / Legal (Carla acting) second.
Two workstreams sign before a rate-change announcement ships. That's the structural defence against the "different page shows different commission" failure mode — the audit trail catches it before the customer sees it.