The strategic IP behind this workstream — Volumes 4 & 5 are canonical and read-only. Deep-link to any chapter. Four short editorial briefs supersede tone where the volumes conflict. The press-kit spec follows Vol 5 Ch 10. Brand pack is open for download.
The full strategic playbook — paradigm thesis, brand system, audience architecture, channel strategy, 12-month delivery calendar, ad style proofs, measurement framework, compliance, PMO structure, engagement terms.
Open the full volumeThe strategy in one chapter — the paradigm, the architecture, the twelve-month arc.
Why side hustles aren't passive income — the systemic frame that underwrites every story.
The 90-second master film, the 37-second cut, the vertical 9:16 social cut. Press kit asset.
Logo, palette, typography, photographic tone. Source of truth for every paid creative.
Seven verticals × three audience personas. Drives targeting on every channel.
The 8-channel paid-media mix with role, format, budget %. Verbatim source for /channels.
used on /channelsFour 90-day phases, twelve month-rows of delivery, seven verticals on phased rollout. Source for /plan.
used on /planSix paid-ad style proofs with mockups. Verbatim source for /channels ad section.
used on /channelsFour content pillars × twelve months of organic editorial. Feeds /plan calendar interlocks.
Three measurement layers + the primary lead measure. Source for /dashboard (Commit 6).
used on /dashboardCleared claims, forbidden phrases, the affiliate-disclosure register. Source for /approve.
used on /approveMathew (Founder) · Carla (PMO Director) · six workstream leads. Governance cadence + reporting flow.
used on door homeYDT engagement, CoSai engagement, the cross-workstream RACI matrix in full.
used on /approveThe national earned-media campaign — master narrative, five angles, TEDx strategy, master press release, 38-outlet target list, drafted pitch letters, 12-month rollout, press kit, crisis comms, measurement & ROI, engagement RACI.
Open the full volumeThe PR & earned-media campaign in one chapter — Tier-1 first, podcasts compound, TEDx halos.
The story underneath every story. What every journalist needs to leave the call understanding.
Five doors into the same room: Founder · Macro · Fintech · Vertical Hero · TEDx. Mapped to outlets on /pipeline.
used on /pipelineThe halo asset — what TEDxSydney is for, what it isn't, and how everything else compounds off it.
The single document every outlet receives. Embargoed to Tier-1 72 hours before public launch.
38 outlets · 5 tiers · named journalists · email addresses. Verbatim source for /pipeline.
used on /pipelineThree drafted pitch-letter templates (Redrup · Smith · Equity Mates) + the 5 Pitch Letter Rules.
used on /pipelineFour 90-day phases of earned-media compounding. Interlocks with /plan delivery calendar.
used on /planThe Australian media landscape at a glance — print, broadcast, podcast, trade verticals.
What lives at flip360.com.au/press. The 8-asset press-kit spec for Tier-1 journalist landing.
used in this pageThree pre-briefed lines (MLM · Ponzi · "too good to be true") + the 2-step approval protocol.
used on /approveHow we know this is working — coverage quality, share of voice, attribution. Source for /dashboard.
used on /dashboardRACI · Volume 5 Delivery. The workstream → PMO → Founder loop in full.
used on door homeEach brief is a single-page editorial standard. They override tone and framing from Volumes 4 & 5 where they conflict — used by Corrina's team when drafting any new outlet-facing copy.
Two protected lines that argue the systemic-design frame underneath every Flip 360 story. Used as a pair. Used sparingly. Visual hierarchy carries the meaning.
Where Flip 360 sits in the financial-product landscape — and why it deliberately doesn't sit in MLM, crypto, or course-selling adjacencies. The category-creation argument.
ASIC, NCCP, AML/CTF, APP compliance posture. The pre-emptive answer to every regulatory question a serious journalist will ask.
Living changelog for the Vol 5 Ch 10 press kit. Tracks asset additions, version bumps, journalist-feedback amendments.
Every Tier-1 journalist who clicks the URL in a drafted pitch letter lands here. The press kit follows the eight-asset specification verbatim from Vol 5 Ch 10. Build status tracked below.
| Asset | Specification | Status |
|---|---|---|
| Hero Image (300dpi) | The walking-toward-family shot. JPG + EPS. With and without overlay text. Magazine cover crop and editorial wide crop. | Ready |
| Hero Film (90s & 37s cuts) | ProRes 4444 + H.264 1080p + vertical 9:16 cut for socials. All with and without lower-thirds. | In build |
| Founder Bio | 100-word, 250-word and 500-word versions. Three approved headshots. | In build |
| Master Press Release | The Vol 5 Chapter 5 release, exportable as PDF. | Pending |
| Technical Architecture Brief | Two pages. Drawn from Volume 2. For Paul Smith and Tess Bennett. | Pending |
| Six Affiliate Case Studies | Real Australians (with consent), real numbers, willing to be contacted. One per vertical. | Pending |
| FAQ | Six pre-answered questions: Is this MLM? How is it regulated? What's the founder's prior background? What are the unit economics? + 2 more. | In build |
| Boilerplate | The two-sentence "About Flip 360" used at the foot of every release. | Ready |
Flip 360 is an Australian-owned platform giving working Australians a transparent, governance-grade second income through referral economics — no MLM, no token, no joining fee. Founded in 2026 by Mathew Punter, headquartered in [LOCATION], the company partners with CoSai CFO Services and Your Digital Team.
Used at the foot of every press release. Source: Vol 5 Ch 10.
Direct downloads from the production CDN. Every file is a current production-grade asset — same files used in the live site headers and footers.
flip360-logo.svg
flip360-logo-inverse.svg
logo-stacked.svg
logo-stacked-tagline.svg
logomark.svg
flip360-mark.svg
logo-horizontal.png
logo-stacked.png
logo-horizontal-white.png
logo-stacked-white.png
logo-square.png
favicon.svg
flip360-brand.css
backyard-australia.jpg
All brand assets are governed by the Vol 4 Ch 4 brand system. Modifications require Corrina's sign-off; major brand changes go through the Steering Committee RACI (R Corrina · A Mathew · C Carla).
The volumes are the source of truth. Door 3 surfaces their content with operating UI on top — never edits the volumes themselves. Where the source uses vocabulary the team has retired (the celestial-metaphor framing in V4 Ch 10 and V5 Ch 12), Door 3 translates it to design principles · goal congruence · primary lead measure while leaving the volumes untouched.