The channel mix

Eight channels carry the campaign. Each plays a specific role inside the four-phase arc — none are run on default best-practice; all are pulled toward the paradigm thesis. The split below is from Vol 4 Ch 6, the style-proofs from Vol 4 Ch 8.

8 channels · 100% of paid media envelope

Anchored to Bucket E (Marketing & Brand) of the OpEx envelope on the investor model. Reallocations > $25k require Steering Committee approval (RACI: R = Corrina · A = Mathew · C = Carla).

Role · phase · format · share

Verbatim from Vol 4 Ch 6. Each channel's "primary phase" lines up with the 4-phase arc on the Plan page.

6 creative style-proofs across the channel set

STYLE PROOF

META · FACEBOOK + INSTAGRAM FEED · 1080×1080

"Hopping is exhausting. Walking is human."

Goal

Top-of-funnel awareness. Stop the scroll. Plant the metaphor.

Body

"Every introduction you already make for free could be earning you passive income. Without changing your job. Without changing your life. Flip 360. Two legs. Two incomes."

CTA

Learn how → (links to founder portal hero film)

Sequencing & test notes

Test variants: Headline swap with "You don't need a side hustle. You need a second leg." · Image swap with woman heels variant for women-skewed audiences.

STYLE PROOF

LINKEDIN · SPONSORED CONTENT · 1200×627

"Mortgage broker. Conveyancer. Accountant. Adviser."

Goal

B2B professional conviction. Establish category legitimacy.

Body

"You've spent your career building a network that refers your services. What if that same network could refer your second income? Flip 360 is the platform that turns every introduction you already make into compliant, hash-chained, audit-grade passive commission."

CTA

Learn more → (LinkedIn Lead Gen Form attached for B2B capture)

Sequencing & test notes

Pairs with a Mathew Punter thought-leadership article published in the same week.

STYLE PROOF

INSTAGRAM STORY · TIKTOK · REELS · 1080×1920

"Every mate you've ever sent on earns you nothing. Until now."

Goal

Vertical activation — tradie, builder, on-site professional. Thumb-stop on Stories.

Body

"On the tools. On the road. On the job. You've referred a hundred mates to a sparky, a plumber, a broker. Flip 360 turns the next referral into income."

CTA

Swipe up / Tap to learn how →

Sequencing & test notes

This unit is the highest-virality creative in the matrix. Should also be cut as a TikTok organic post by Mathew personally for founder-channel boost.

STYLE PROOF

YOUTUBE · COMPANION BANNER + PRE-ROLL · 1920×1080

"Australia — we've been told to hop on ONE leg for our whole career."

Goal

Hero film distribution. Six-second bumpers + 15s skippable pre-roll + 37s non-skippable for high-intent placements.

Body

Targeting: Affinity audiences — Australian small-business owners, mortgage broking, insurance, real estate. Custom intent — vertical keywords.

CTA

Watch the film → (takes the viewer to the founder portal full-length film)

Sequencing & test notes

Hero film distribution backbone — all other YouTube creative laddered to this asset.

STYLE PROOF

GOOGLE DISPLAY · LEADERBOARD · 728×90 + RESPONSIVE

"Your right leg has been earning nothing. Flip 360 changes that."

Goal

Bottom-funnel retargeting. Branded search defence.

Body

Responsive Search Ad copy variants — Headline 1: "Your second income is already in your network." · Headline 2: "Earn passive while you earn active income." · Headline 3: "Mortgage brokers — start walking." · Description 1: "Hash-chain audited. ASIC-compliant. No lock-in. Become a Flip 360 affiliate today."

CTA

Start walking →

Sequencing & test notes

Branded search defence baseline — runs continuously across all 4 phases.

STYLE PROOF

PODCAST · HOST-READ + COMPANION GRAPHIC · 1600×900

"The paradigm reframing how every Australian thinks about retirement."

Goal

Premium audio trust-building during Phase 2 Conviction.

Body

60-second host-read script: "Australia, this episode is brought to you by Flip 360. Most of us have been told that the way to financial freedom is to work harder and earn more active income. Flip 360 says: that's hopping on one leg. The second leg — passive income — has always been there. Every introduction you make for a broker, a planner, a builder, has been someone else's commission. Until now."

CTA

Walk over to flip360.com.au and see how it works.

Sequencing & test notes

Target placement: The Money Café, Equity Mates, Australian Finance Podcast, How I Made It, Mentor List.

What each channel is held accountable for

Each channel's KPI ladders up to the primary lead measure of the workstream — affiliates who have received their first paid commission. No channel runs without a measure that ladders.

  The reallocation gate

Any reallocation of more than $25,000 between channels requires Steering Committee approval. Per Vol 4 Ch 13 RACI: R = Corrina (WS1 · workstream lead) · A = Mathew (Founder · approves) · C = Carla (PMO · consulted) · I = all workstream leads (informed).

Anything ≤ $25k is Corrina's call inside her workstream — the workstream → PMO loop reports the decision in the next fortnightly sprint review.